• Seamstress hand-sewing a red satin dress, a sewing machine behind her

  • Cutting burgundy fabric with tailoring shears

  • The Lawrence Fashion label in the lining of a navy jacket with red piping

  • Fitting a red satin dress on a dress form, shelves of fabric behind

As unique as you are: Made-to-measure womenswear by Lawrence Fashion.

Are you looking for stylish fashion that underlines your character? Then you’ve come to the right place. At Lawrence Fashion, we rely on established craftsmanship, timeless cuts and exclusive materials. Your individual needs are always our top priority. We create top-quality clothes for you that combine tradition and innovation. It doesn’t always have to be new, we are experts in upcycling – talk to us about your ideas.

Dusty pink dress with long sleeves and a bow at the waist, on a dress form

Bespoke couture

Couture is dressmaking at its most refined. Together, we create your unique piece from the first sketch and handcraft it in our atelier, precisely tailored to you and designed to make an unforgettable impression.

Close-up of a made-to-measure white blouse with a bow collar

Customised blouses

Nowhere is the fit as important as in a blouse. We look forward to creating a piece for you that is so unique you’d prefer not to take it off at all.

Fitted burgundy blazer over a white blouse with a bow

Fashion for business women

Would you like outfits that underline your professionalism? Share your ideas with us – we have extensive experience, creative ideas and find individual, authentic solutions.

Wedding dress detail: lace, tulle and a row of small buttons

Party and wedding apparel

Whether for the best day of your life or another special occasion: you can celebrate in first-class style in a custom-made dress. We’ll be happy to advise you on the ideal make-up and the right hairstyle. Our colour and style consulting shows which colours and cuts suit you.

Quilted cream knit gilet with bronze trousers, on a dress form

Casual clothing

In your free time, you want to be ideally dressed. The optimal look for at home, on holiday or the golf course: we have everything you need for your casual wardrobe.

Close-up of an off-white jumper with raised floral motifs

Knitwear

You look good when you're comfortable! Our knitwear collection is not only gentle on the skin but also easy on the eye. From sweaters to trousers, in cashmere, wool, cotton or linen – our range covers all your needs.

Camel leather jacket with ruffles and leopard-print lining

Leather

Breathable, robust, supple and durable – thanks to these properties, leather fits like a glove and offers maximum wearing comfort. Trousers, coat, skirt – the possibilities are limitless. Let’s create something individual together.

Pink leather bag with studs, against a dress with a bow

Women's accessories

Belts, handbags, scarves and foulards are indispensable companions that turn even the most understated outfit into a real eye-catcher. We offer a variety of timeless classics to complete your wardrobe.

"Anna is an outstanding designer. She listens carefully and understands what you want. She designed my outfit for my first TEDx talk and it was exactly as I had imagined it. The fittings were careful and very pleasant, and in the end everything fitted, without a single flaw. The care afterwards was very good too. I am happy to recommend her."
Tünde Lukacs, The Change Republic GmbH

Translated from German.

The Lawrence Fashion atelier at Löwenplatz, Zurich, with pink armchairs and windows over the city

Let’s create your favourite wardrobe item together.

Get in touch

From the magazine

Frequently asked questions

How does a made-to-measure piece come about?

It begins with a personal conversation about your wishes, your ideas and your style. Together we choose the fabric and discuss every detail, then we take your measurements. So that you can picture your piece clearly, we visualise it with a sketch or on a model. Your measurements become your own pattern, drafted by hand, which we refine over several fittings until everything fits perfectly.

How many fittings does a dress or a women's suit need?

For a fully bespoke piece we plan at least three and at most five fittings. Anna K. Milojevic Keller and her team take care of the fittings, and at each one we refine your pattern until everything fits perfectly.

How long does it take from the first meeting to the finished piece?

In the normal course of things, three to four weeks. If it is urgent, we can also work faster.

How early should I come for a bridal gown or an evening dress?

The work on a bridal gown takes at least three to four weeks, and there are many fittings. So please plan your bridal gown at least three to four months before the wedding. For an evening dress, three to four weeks are usually enough.

Can I bring my own fabric?

No, we work exclusively with fabrics from our own stock. It holds more than 1,000 special one-off pieces, including many vintage fabrics, exceptional lace and fine leathers. Each fabric comes as a single length of three to five metres, and each exists only once.

Do you also work with leather?

Yes. Our fabric stock also includes fine leathers, from which we make your piece to measure. As with all our fabrics, many of them exist only once.

Can something new be made from a favourite piece?

Yes, and it matters a great deal to us. Many clients own a large wardrobe full of favourite pieces they have already worn a few times. Bring your pieces to the atelier, or we come to you at home, and we show you what they could become. That way new fabric does not always have to be bought. The dress Anna K. Milojevic Keller wore on the Green Carpet was once a completely different dress: we took it apart entirely and tailored it anew.

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